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Reveal Review Publication

Examine Entities

Reveal AI 2.0 and above allows close examination of the entities by using the “baseball card” function. A baseball card is a profile Reveal AI dynamically builds around an entity.

Clicking any person’s icon on the Connection Viz brings up the baseball card for that person entity. For example, the picture below shows Jeff Dasovich's baseball card when his name is clicked on:

A. View All Activity

Click the 603e73b3c28ff.png icon at the bottom of the baseball card opens that person’s All Activity Page on the main page. For example, the picture below shows All Activity page for person “Jeff Dasovich”:


At the bottom left corner of the All Activity page, Reveal AI lists Topics of Interest and Related People associated with the person in focus:

  • Topics of interest

    • Hotly debated: list top 7 topics from this person’s documents, with medium or high negative sentiment, sorted by scores in descending order.

    • At unusual hours: list top 7 topics from this person’s documents sent during after business hours or weekends.

  • Related People

    • Close confidants: list top 5 persons this person communicated most frequently.

    • Tenuous conversations: list top 4 persons this person communicated most with high pressure.

    • External connections: list top 4 external domains this person communicates with.

The right side of the All Activity page shows the following tabbed content:

  • Email Addresses: Reveal AI automatically merges all of the email addresses that belong to the same person; see Merge Entities below for details on adding or removing merged entities. Click on the Email Address tab to show all the email addresses that Reveal AI found:


The Email Address lists domain and count. The count represents how many times this email address has been used for communication.

  • Pseudonyms: Reveal AI automatically resolves and merges different names of the selected person into a single person (see Merge Entities below for details on adding or removing merged entities). The Pseudonyms tab lists the different name options for the entity on the baseball card:

  • Business cards: Click this tab to show the business cards for the entity currently available on its baseball card.

  • Concepts: Topics from this person’s data.

  • Communicators: Click Communicators tab to show people in this person’s communication list (From or To).

    • Communications: number of emails at global level the person on the left communicates.

    • Social Status: global reciprocal ratio.


      The reciprocal ratio is the number of emails sent vs. the number of emails received. A large recipient ratio often indicates that the person associated with the email address might be spam or mass-marketing.

    • Owned Documents: number of documents for which the baseball card person is a custodian.

    • Custodian: indicate if the person is a custodian.

    • Wrote/Read: number of emails the person wrote or read.

  • Similar Communicators: Click Similar Communicators tab to show a list of people who share similar entities with the baseball card person:

B. Add to Search

The Add to search button (603e73c0948d2.png) allows a quick way to add the person to the search conditions list. For example, here is an example where “Jeff Dasovich” is added to the global searching box:

C. View Documents

The View Documents button (603e73c41f396.png) opens documents associated with the baseball person in Thread Viewer. See Section 8 - Thread Viewer for more details on how to review documents.

D. “Selfie” Mode

The “Selfie” mode button (603e73c55e054.png) loads emails that the person sent to himself or herself. The graphic below shows Jeff Dasovich's baseball card in “Selfie” mode.

E. “Ignore” Feature

The Ignore button allows Reveal AI to hide entities that could be noisy or distracting to end users.

To put an entity into Ignore status, click the “” button and select Ignore:


Users can also view all the ignored entities in the Launchpad, under the Ignored Entities tab:

F. Merge Entities

Selecting an entity such as a communicator in the Connection visualization opens a Baseball card. To examine information about this Person entity click the icon at the bottom left of the card tools icon bar to View all activity. This will list related topics and people directly below the baseball card, and open a tabbed table containing the following for this entity:

  • Email addresses (alternatives identified as being for the same Person entity)

  • Pseudonyms (for the Person entity)

  • Business cards (variations for this Person entity)

  • Concepts (referenced in or related to this entity's communications)

  • Communicators (principal interactions with this Person entity)

  • Similar Communicators (entities that profile similarly to this Person).

The entity being considered here is Jeff Dasovich. To modify the email addresses merged into this entity, click on the three dots at the bottom right of the card tools icon bar and select Merge entities.


A list of email addresses will be displayed for selection to include with the Person entity. The existing entity (in this example Jeff Dasovich) is not available under the Merge into... column.


Since there are 15,074 possible entities, we can filter using the Find... box in the upper left corner.


Click the checkbox in the Merge into... column for any item to be merged into the current entity and click Save.


To select a different entity to merge an item into, click the checkbox for the item and click the Change... link to select a different entity.

A Notification will be posted on the progress of the Entity merge.